Enter Your Campaign Numbers
You don't need advanced marketing knowledge. Just enter what you know.
Your numbers stay in this browser. This calculator does not send them to PeakPage.
Your Performance Snapshot
Calculated from the numbers you entered.
—score / 100
Enter your numbers
Your performance score will appear here after you calculate the campaign.
Engagement Rate—engagements ÷ reach
CTR—clicks ÷ impressions
Conversion Rate—leads ÷ clicks
CPM—spend per 1,000 impressions
CPC—cost per click
CPL—cost per lead
Reach Rate—reach ÷ impressions
ROAS—revenue ÷ ad spend
Performance insight
Calculate your results to see the biggest signal in your current numbers.
Numbers tell you what happened. Strategy tells you what to do next.
Want a deeper review? PeakPage can analyse your audience, creatives, targeting, landing page and conversion journey — not just the headline metrics.